Pure and Just Company Limited.
Catalysing Rural African Potential
Pure and Just is headquartered in Ghana’s dynamic capital, Accra. We transform fresh fruit into all-natural tropical dried fruit products – and in doing so, we catalyse African potential through climate-smart agro-processing that creates sustainable jobs, raises incomes, and protects the environment.
We facilitate rural-urban business by linking rural farm produce to local and foreign urban retail opportunities. Our work stimulates economic growth by enhancing an under-developed local value-added agribusiness sector. The unrealised potential of agribusiness to accelerate development has meant unrealised job creation, unrealised infrastructure development, and unrealised opportunity for other businesses within the value chain.
We focus on creating sustainable opportunities to lift our target demographics out of poverty to middle-income status through collaborative growth in the agricultural sector.